Tom Settlemire

I initially was unsure about the benefit of a planning study in large part because we had run two successful campaigns before without a study and because it is a lot of money! But the detail of information received and the appreciation expressed by many of those interviewed that we were doing this in a planned and serious way has won me over. I feel that what we learned will not only benefit the planning for the campaign but for a lot of our work in other parts of our effort as well.